Don't Leave Accounts in a Bind
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For those new to book and booklet sales, ADR/BookPrint offers a free educational tool titled The Five Minute Guide for Selling Books and Manuals. However, most forms distributors should be able to transition into selling these products quite comfortably and successfully.
Rishel noted that most distributors have well-established anchor accounts, and suggested these as great starting points. "If it's a hospital, go to the personnel department and ask to bid on the publications that are used, perhaps employee manuals and insurance information," she offered. "If the hospital has a training department, ask about training and orientation materials. The hospital may also have a school of nursing—investigate opportunities there, as well."
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