Don't Leave Accounts in a Bind
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Grace Rishel, president of Wichita, Kansas-based ADR/BookPrint, agreed that there are numerous opportunities within distributors' customer bases for selling the products, and that they are often not being tapped. When asked about the best prospects to target, she replied that there really are no typical end-users of these products. "Any company, industry or market can utilize books, booklets, pamphlets, manuals, directories, reports and other multi-page documents," she said.
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