Don't Leave Accounts in a Bind
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Rishel and Tanner both reported that end-users typically know the type of paper stock that they want to use for their projects and will furnish distributors with electronic files for graphics and text. Otherwise, scanning equipment is used to convert materials into electronic files.
In addition, these products are conducive to generating repeat orders. Tanner estimated that as much as 80 percent of his plant's orders are for repetitive work. "Once the file is done and you have the artwork, it's all very easy," he continued. "There really are no standard products—each order is pretty much a custom job. They range anywhere from simple, one-color, two-sided little booklets to four-color process jobs."
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