Envelope Industry Hopes for Improved Marketplace
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He added that most envelope manufacturers are committed to remaining cost-effective. "Envelope manufacturers are motivated to keep prices down, if possible, in order to fill capacity and, more importantly, to not drive more transactional mail to an electronic alternative."
Industry Trends
"Trends in the envelope industry today involve adding value to products and fulfilling specific customer needs," Brocker noted. "When recycled products came on the market 15 years ago, there was a buzz, but consumers expected the products to cost less, not more." He added, "There is a resurgence in recycled products today, and many Fortune 1,000 companies are engaging in corporate social responsibility initiatives that include environmental practices."
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- Companies:
- Western States Envelope & Label
- People:
- Ron Pollock
- Steve Brocker
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