Envelope Industry Hopes for Improved Marketplace
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When asked how increased postal and paper rates have affected the envelope industry, Pollock said that the adverse effects of price hikes are usually temporary. "The negative effects usually last for a few months, and volume gradually returns to previous levels and eventually higher," he said.
Brocker said that increased postal and paper rates affect the industry in different ways. "Postal rates, which will go up in early 2006, tend to affect the direct mail budgets of marketers," he explained. "Since postage is usually the most significant cost in a direct mail campaign, a large rate increase reduces units in order for the budget to be maintained."
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- Companies:
- Western States Envelope & Label
- People:
- Ron Pollock
- Steve Brocker
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