Envelope Industry Hopes for Improved Marketplace
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However, Pollock said that with increases in automation, such as e-mail and online transacting, the envelope industry has taken a hit. "Electronic solutions have a negative impact on the industry because fewer envelopes are being used for invoicing and correspondence," he said.
Brocker agreed, but said that the effects of automation have been minimal. "Although electronic processing of transactions grows each year, and transactional envelope usage continues to decline," he said, "the decline is very gradual in the overall economy." He added that new companies are transacting by mail, and established companies are enhancing transactional mail with direct mail inserts.
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- Companies:
- Western States Envelope & Label
- People:
- Ron Pollock
- Steve Brocker
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