Envelope Industry Hopes for Improved Marketplace
Pollock said that Wisco manufactures commercial, catalog/booklet, expansion and remittance envelopes. "Commercial envelopes generate the most sales for us because they fit everyday needs for business and private consumers," he said.
Inside the Industry
Envelopes cannot be adequately discussed without mentioning direct mail. Brocker said that legislation—such as the National Do Not Call Registry and the Can-Spam Act of 2003—has positively affected the envelope industry. "The National Do Not Call Registry and anti-spam legislation have helped funnel advertising dollars into direct mail, which is still considered to be the best way to reach a targeted audience," he pointed out. "The United States Postal Service [USPS] is predicting a double-digit increase in direct mail units this year, which bodes well for the envelope industry."
- Companies:
- Western States Envelope & Label
- People:
- Ron Pollock
- Steve Brocker