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TFP Data Systems, an Oxnard, California-based manufacturer, uses telemarketing to pursue sales opportunities with the same fervor as Global DocuGraphix. The reason, said Jim Magdaleno, sales manager, is be-cause this method is one of the best for cultivating new leads and repeat business.
"Accounts would stay dormant otherwise," said Magdaleno. "By not telemarketing, distributors are leaving a lot of potential sales on the table."
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