3. SEPARATE YOURSELF
Researching a prospective client's niche market is another way to win his or her business. Kiewiet subscribed to Progressive Grocer magazine to understand packaged goods and visited appliance stores to speak to salespeople and customers to identify the needs of appliance manufacturers. Using those tools will make you a better experience creator, he noted. "A lot of people ask me [how to] get customers to answer their questions," he said. "You do that by showing a keen interest and showing that you've done the homework. And that could mean reading an annual report, going to the trade shows [or] reading the trade magazines, and with all the tools at hand today, there's really no reason not to."
- People:
- Paul Kiewiet
- Ryan Sauers
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.