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4. BUILD TRUST
Push the sale to the side and commit to learning about the client's problem in order to build trust. "It means not selling oftentimes," Kiewiet said. "It's sharing of information; it's positioning yourself as an expert by talking about success stories that you've done for other customers. As soon as you start whipping out product and start pitching stuff, you've taken away that credibility."
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- People:
- Paul Kiewiet
- Ryan Sauers
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Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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