Leading the Pack
How to stand out in the wide-format market
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Sean Norris
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One major mistake that could hurt sales for distributors? Not having enough stock on hand, or having the wrong stock altogether. In a market where fast turnaround times are the standard rather than the exception, an inability to quickly fulfill orders is a surefire way to lose business. "End-users have a choice of distributors to choose from. If one distributor does not have stock on the floor, but another one does, they will usually make them the new first choice to call in the future," Stadelman explained. "As we have all heard for the graphic provider, most jobs need to be done 'yesterday'—there typically is no time to wait for the distributor to order stock."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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