Leading the Pack
How to stand out in the wide-format market
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Sean Norris
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In other words, selling wide format shouldn't be viewed as a side job, a way to supplement your main source of sales. If you want to succeed in the market, you've got to be all-in. "If you don't have a vision as a distributor to sell significant dollars and contribute significantly to your company's bottom line, you are better off leaving it alone and not selling large format at all, as you will more than likely do some disservice to your customers and possibly mar a healthy relationship," Meister advised. "I think this is where many distributors are sitting today."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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