Leading the Pack
How to stand out in the wide-format market
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Sean Norris
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"The trade printer will be able to provide significant discounts on volume," he added. "They will rightfully need to charge a lot for one-offs and small jobs, and then the shipping, which is a major factor in large format, may be more than the cost of the job itself. As a distributor, the small job is a killer. No one can make any money."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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