Leading the Pack
How to stand out in the wide-format market
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Sean Norris
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Sharon, Pennsylvania-based Victor Printing Inc. is one printer experimenting with different substrates, especially wood. "We're doing a lot of unique construction and printing on wooden substrates," said Craig Belcik, Victor Printing's national sales manager. "We do build wooden plank signs that have an old, retro look, that are going into breweries, brewpubs, restaurants and wineries. [...] The clients like the look of the wood, they like that the gaps between the boards open up, the knots, if there are any defects in the wood—there's just a lot of character and warmth to the nature of what these look like."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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