Leading the Pack
How to stand out in the wide-format market
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Sean Norris
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Selling Smarter
For Harvey Meister, owner of GDS Retail & Display Graphics, Bloomington, Ill., there's more to differentiating yourself from the competition than simply having a compelling product offering. It's about selling smart. "Eliminate the mistakes and you have a better chance of success," he said. "Selling is still the same as ever and all the same sales processes may apply."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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