If You Build It...
Brand recognition is a big deal for businesses large and small—here are six ways to build it
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Sean Norris
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6. Use Multiple Channels
There's no single method that guarantees brand-building success. The most effective approach combines multiple channels, including everything from blogs, email newsletters and video to social media and print ads. "It must be a multifaceted approach," said Deutsch. "Businesses typically have a collection of goals to achieve, and there is no one strategy to accomplish them all. We do our best work when all creative agencies are brought to the table for an open discussion—that's when the real strategy and magic happens."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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