If You Build It...
Brand recognition is a big deal for businesses large and small—here are six ways to build it
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Sean Norris
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Want to take it a step further? Try combining social media brand-building tactics with traditional methods. "Social campaigns have the power of immediate gratification, but alone the value is limited to a moment in time," added Deutsch. "By combining social campaigns with branded merchandise, it's possible to drive impression value long after the campaign is over."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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