If You Build It...
Brand recognition is a big deal for businesses large and small—here are six ways to build it
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Sean Norris
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2. Encourage Word-of-mouth
Jason Black, CEO of Austin, Texas-based Boundless Network, pointed to word-of-mouth as one of the best ways for brands to establish themselves. "The single most important brand recognition strategy would be to have your customers telling your 'brand story' for you," he explained. "This will give you significantly more brand leverage than you telling the story."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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