If You Build It...
Brand recognition is a big deal for businesses large and small—here are six ways to build it
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Sean Norris
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4. Leverage Social Media
Social media can be used to drive traffic, engage customers and, to some extent, boost sales. But its real value lies elsewhere: A Social Media Marketing University survey found that 79.4 percent of businesses use Twitter to increase brand awareness. If you're not already using social media in this way, now's the time to start. "Today, social media is the most popular and efficient way for consumers to share their brand experiences, and we want to make sure we take advantage of that opportunity as much as possible," Deutsch explained.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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