State of the Industry (SOI): Analyze This
Industry pundits weigh in on the current state of the print industry
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– Steven Osterloh, vice president of marketing, Ennis
"For us, 2011 was a banner year. We achieved a combined (NJBF and InfoSeal) sales record for full year 2011. We attribute this to working with valued resellers that focus on relationships with their end-user customers. We also attribute this to capital investments we made in 2010, which lined up with our sales success in 2011. We also attribute this to opportunities created when manufacturing competitors shut their doors or are acquired.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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