State of the Industry (SOI): Analyze This
Industry pundits weigh in on the current state of the print industry
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... Print is still a great way to communicate your messaging, you just have to get creative on how it can be used in conjunction with other forms of media. To accomplish this, we need to provide constant education and to be involved in the media planning process early. Print as an afterthought is tough to justify."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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