State of the Industry (SOI): Analyze This
Industry pundits weigh in on the current state of the print industry
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If economic recovery stays on course, Davis believes print markets should continue to grow as well.
According to Davis, "All in all, our projection is for 3 percent growth in 2012 and 3.3 percent growth in 2013 on a nominal or non-inflation adjusted basis. In terms of print function, the national elections should give a particular boost to marketing/promotional print, which means that this function would grow at above-average rates. In contrast, print intended to inform or communicate will likely grow at a less-than-average pace. Print logistics will likely be in between these two."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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