State of the Industry (SOI): Analyze This
Industry pundits weigh in on the current state of the print industry
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"The print industry has been evolving over the last several years. Technology, the economy and the contraction of capacity have all affected the state of our industry. Digital production and commercial printing are areas of growth, while traditional documents continue to be a challenge.
There will be continuing changes in our marketplace over the next several years. While traditional documents may see a downturn, the capacity for these products will continue to shrink as plants close or are acquired. This may slow the effects on individual manufacturers somewhat. The role of digital products in our industry will likely continue to grow as the effective pricing quantities edge higher due to improved processes and lower equipment costs."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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