State of the Industry (SOI): Analyze This
Industry pundits weigh in on the current state of the print industry
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In the report, Davis urged companies to make a strategy check a planning priority for 2012-2013. "If you have not yet developed a plan to increase both your specialization and diversification, now is the time, because specialization decreases cost and diversification increases price with a resulting boost to profits," he instructed. "As you focus on diversification, keep in mind that the path to the printing firm of the future is to move from producing printed products to ancillary services to communications solutions to print management services. Wherever your firm is in this spectrum at the present time, you should be thinking ahead to the next step."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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