State of the Industry (SOI): Analyze This
Industry pundits weigh in on the current state of the print industry
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"The demand for print is in a continual decline and [we] do not see it ever coming back. [However,] print is still an integral part of the media mix—the challenge is to find ways to integrate the other channels with print.
Direct mail is one product area that is growing for us. E-mail campaign response rates are failing miserably. Clients [are] turning to direct mail to drive response rates up and it's working.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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