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Why it is valuable: Tired of trying to outsmart postal rate increases? According to Kimball, the Mini "Slim" catalog offers a cost-effective solution to this growing problem. "With the postage rate increase, the catalog is a very valuable alternative, mailing at a standard letter rate, and proven to be a powerful Web driver," he commented. B&W Press provides a free Mini "Slim" mock-up to interested distributors, using their customer's company information, product or services, at no charge.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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