It's Distributors Vs. the Desktop
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Future Outlook
As far as how cut sheet product sales will fare in the distributor-against-the-desktop struggle, interviewees were optimistic.
According to Prettyman, the demand for cut sheets will steadily increase as they continue to displace other, older form products—primarily continuous forms—still being used today. "And there will be a trend to refining and improving cut sheet products to stay one step ahead of new innovations, such as pattern adhesive integrated labels that feed more efficiently through high-speed laser printers," he said.
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