Keep the Web on a Personal Level
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Hinderliter: In reality, a large portion of sales have already drifted to impersonal mechanisms, especially fax machines, voicemails and e-mail messages. Using a Web-based form to capture job specs and track progress through the manufacturing pro-cess is a simple, immediate and a cost-effective way to service that customer any time of the day or night. By using these technologies properly, manufacturers can actually reduce the amount of "go-fer trips" required of the customer service reps, leaving them time to address real concerns.
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- Companies:
- Intraform
- Northern Printing Network
- People:
- Doug Clary
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