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"You can have the proper face material, but if the adhesive doesn't stick under the conditions the label will be subjected to, it's a failure. Or, if the adhesive sticks too aggressively, it's also a failure," Phelps remarked. "The face material also comes into play for more than appearance. Does it need to be thermal transfer imprintable? If so, what type of ribbon is best for that stock? Will that ribbon withstand the planned exposures? If not, you may have to start over and I.D. the ribbon for your printer first, then work backward."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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