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"Distributors can spend more time adding value to the products using the skills that they bring to the transaction—organization, finding the best vendor for the job, follow-up, inventory management and just making it easier for end-users to get the printed products they need," Shanley commented.
While flexography is arguably the most common method for producing labels and tags, Shanley acknowledged that digital is closing in fast. In addition to easing worry about plate costs and copy change charges, digital technology has allowed distributors to respond to small run jobs without compromising quality.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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