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Although Labels West does little design work, the company consults closely with the people handling the design, providing input on how to get the best outcome from a particular printing process. In an effort to alleviate designer's remorse, Labels West has new equipment that uses servo motors (rather than gears) to drive the presses. Shanley explained that because metal-to-metal gears are subject to wear, images can lose their crispness. Servo motors, however, solve this problem. "With servo motors there are no metal-to-metal gears running the press. The rotating component 'floats' with the help of electromagnetic energy," he said. "The tolerances are much tighter, allowing for better quality print and faster running speeds."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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