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Brown shared these sentiments. "The digital label presses have allowed distributors to sell labels to all size companies, from small specialty shops to larger manufacturers," she said. "By having shorter run capabilities and high-quality printing at a reasonable price and short lead times, distributors can offer their clients multi-lot press runs for many types of products and allow them to market seasonal and promotional label items as well."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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