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Finally, if distributors hope to enjoy what Phelps refers to as "quiet money" (i.e., the result of repeat orders), they must nourish relationships with supplier partners. After taking the initial steps to secure a trustworthy partnership, distributors are advised to give clear instructions for all jobs. This includes detailed product specifications. "Describe the use of the tag or label and try not to guess. Ask your customer if you're not sure," Phelps cautioned.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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