Distributors should also make the rounds of local radio stations, which often plan events and promotions to build their listener base. Radio stations may also need giveaways for booths at local festivals or may promote public events of their own.
Corporate Meetings
Corporate meetings and awards dinners can also provide opportunities for creative distributors. Boyar recounted one instance in which a company was bringing in more than 100 employees from four states for a meeting and wanted an eye-catching and memorable product to get attendees excited about the upcoming agenda. "We produced pillowcases with glow-in-the-dark letters spelling out the agenda, and everyone saw them when they went to bed that night," Boyar said. Such creative ideas can spice up sales of other printed products, such as presentation folders, pens, plastic bags, notepads and apparel.
- Companies:
- Cooley Group
- Integrated Print & Graphics
- People:
- Dave Wandling
- Stuart Boyar