Make Sales Entertaining

Distributors can increase sales of printed products by mixing business with pleasure.

Regardless of the economy, the weather or world affairs, people love to be entertained. From sporting events to music and theater, there would be no audience without printed products.

Distributors who aren't pursuing this often-overlooked niche are doing themselves a disfavor, say manufacturers. In addition to big-name national events, there are literally hundreds of entertainment-related activities happening in every community. Some are annual events, such as arts festivals, county fairs, 10K runs, or home and garden shows. Others may be one-shot events to celebrate a town or company anniversary or team championship. Some are open to the public; others are invitation-only affairs. Tickets may or may not be required, but they represent an obvious need.