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The same concept works for trade shows and conferences. Distributors could pitch show organizers and prospective exhibitors on promotional items to be redeemed at the booth for discounts on the spot or on future orders.
In many cases, Wandling noted, tickets are bought at ticket agencies for theater and sporting events, and are often generic products supplied by manufacturers specializing in tickets. Even if that door is closed, he said, distributors could approach local universities to provide tickets, fliers, programs and promotional items for their sporting and entertainment events.
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- Companies:
- Cooley Group
- Integrated Print & Graphics
- People:
- Dave Wandling
- Stuart Boyar
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