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A variation on this is offered by Stuart Boyar, president of distributorship Cooley Group, Rochester, N.Y. "One of the products we've sold as a giveaway is a compressed T-shirt that was used at a local festival," Boyar said. The shirt was printed with festival information and the name of the sponsor, a local pizza parlor. Each time attendees wearing the shirts came to the pizza shop's booth, they received a discount on purchases; meanwhile, the shirts served as walking advertisements for the retailer.
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- Companies:
- Cooley Group
- Integrated Print & Graphics
- People:
- Dave Wandling
- Stuart Boyar
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