marketing + sales: Ask, Don't Tell
Nine ways power questions help us build better business relationships
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Just a few years ago, globalization was in full swing, and the world seemed to be bursting with an infinite supply of business. All this bounty lulled us into taking our customers for granted—until the economy tanked and shattered the illusion of endless prosperity. Suddenly, the old-fashioned “trusted relationship” started to look good again.
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- Andrew Sobel
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