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It's about working harder and smarter, according to Gotschall.
"I try to always remember to thank clients more often now than ever. I try to get my company name in front of the client more often, through short thank you notes, brochure mailings, e-mail promotions or just a quick phone call. I never take for granted the client's business. We must always work to earn the business. Most importantly, always keep a pipeline of prospects in the works. Businesses can be here today, gone tomorrow."
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Melissa Busch
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