Gotschall said there are definitely pros and cons to using social media.
"Social media is another tool of exposing and marketing a business and its product or service offerings," she noted. "However, it depends on the nature of the business and its target audience. I think the social media sites are probably more applicable to companies promoting their business to the private consumer. Many companies block social media sites such as Facebook, YouTube and Twitter, so I believe those ways of connecting with the typical business client are not quite as effective as they are to a private consumer. Social media can be a useful tool for offering company specials, dispersing or discussing industry knowledge or current events, or introducing a new product or service."