Through a broker you can perhaps meet a smaller printer not currently calling on your firm or even benefit from openings in press schedules and new pieces of equipment that you may not know about.
(Spiegel) A direct sales person dictates to the print buyer what their company will do regarding price/delivery. A broker dictates to their vendor what is needed. Brokers have leverage direct sales people don’t. Using a broker gives you more control. What control do you have with a direct sales person that you would give up with a broker? When you deal direct, the sales person is at the mercy of the company [he or she] works for. Brokers always gets better service because they are always being courted by the manufacturers. A good broker is your partner in buying printing. The broker’s job is to make your job easier and to make you, the print buyer, look good to the people you work for.