I also heard recently from another industry professionals who did not take the survey regarding this topic. Here is an insight broker Howard Kornfield shared:
(Kornfield) An organization big enough to have a full-time person dedicated to the task of buying print probably doesn’t need a broker. As a broker (I sometimes refer to [our company] as a “virtual printer”), I target the [roughly] 85 percent of organizations who need to buy printing, but don’t have expert buyers. Very often the marketing department, human resources and other departments in medium to small companies simply do not know how to buy all the various flavors of printing they need. The first two [accounts] I [ever] sold to were acquired strictly by cold-calling and asking if they were satisfied with the way they were buying printing. Both of them later told me I had saved them several thousand dollars the first year. Item for item, my prices were about the same they had been paying, but by changing their specs I frequently got better results for less money.