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3. Why do you think print brokers are viewed with skepticism by some print customers?
(Jacobs) Because they are middlemen. But, people fail to realize they deal with middlemen everyday, such as insurance agents, mortgage brokers, stock brokers, etc., because there is an advantage to being in a market all day, everyday, knowing how jobs are going through plants and what a typical price quotation does and doesn’t include. Does the job really fit the plant or is the printer trying to fill a press schedule with a job that is destined to have problems later? Does the culture of the customer and the culture of the printer align as well?
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