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(St. Sauveur) The majority of print broker[ages] are one- or two-person operations. I think many brokers are spread too thin, thus the detail that’s necessary for a successful outcome starts to diminish once multiple jobs are in production at the same time.
(Spiegel) That is the old way of thinking. Technology has created more options for the print buyer, and the broker can be the answer to all those options. The direct sales rep is limited by the technology and equipment of the company he/she works for. Just as with direct sales people, some brokers are better than others.
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