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Why he loves the industry: I love the fact that I get to spend time talking strategy and growth with the owners, CEOs and marketing managers of businesses of all sizes. It's an elite selling and relationship-building opportunity that isn't your average company car/cell phone-type sales job. I actually get to provide ideas and solutions to their goals after gaining an understanding of their target demographic, messaging, struggles, aspirations, etc. We lead with ideas and strategic thinking first, and products second.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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