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His advice for those starting out: Don't get overwhelmed with all the different products. Go to product meetings and attend shows—that is the best way to learn. Know that nine times out of 10, you can do what the customer wants even if you are unsure how exactly to do it at the time they ask. Build relationships with the suppliers—they are the ones you need to call on for quick turns and special requests. And, most importantly, have fun with the job. We sell fun items, so have fun selling them.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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