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His advice for those starting out: It's easy to say "yes" in this industry, but often it's more profitable to say "no." Saying "yes" too many times to the wrong types of clients can result in working 60 hours a week while only selling a fraction of your potential. Be patient enough to say "no" to the wrong types of clients, while you search for the right ones. It can result in unlimited earning potential and an incredible work-life balance.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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