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Her advice for those starting out: It is crucial to learn and research the scope of the print/promo industry as it encompasses many different components. Whether your involvement is in marketing, technology, software, promotional, packaging, manufacturing or other print solutions, learn and continue to be knowledgeable about the industry as a whole. This will help you become a master at your individual responsibilities. I continue to learn something new every day that helps me in my position as a sales and marketing executive for a software provider in this industry.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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