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His advice for those starting out: You must be bold, and not afraid to take on new challenges or ideas—even if the risk of taking on a project is high. While even though sometimes you will make mistakes, I think I've learned more from mistakes than successes. I certainly remember failures more than unlikely success stories, and that's how we learn a new approach, process, skill or technique. It's also important to know your competition and where your customer would go to get what they're looking for if you weren't in the picture. I often find that answer is changing—new companies emerge and existing companies you never considered your competition may offer new products or services.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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