Promote Diversity in the Education Market
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For a completely different idea, Lindsay Gray, Acculink, Greenville, N.C., recommended approaching college campuses with direct mail campaigns to solicit potential students for enrollment or alumni, who can help fund a new auditorium. "Distributors can't just go to the forms purchasing department for this type of job," he said. "They should go in with the strategy of contacting the admissions office to find out what their problems are. What pieces are they mailing? What databases are they pulling from? How are they recruiting?"
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